Ecommerce Coupon Marketing Strategies

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Very few shoppers expect to pay full price for products and services when purchased online. With so many retailers now offering new customer discounts and digital coupons, it’s likely a coupon code exists to apply towards your next online purchase.

Retailers regularly add coupons and discounts into their marketing strategies to boost sales conversion rates and increase customer loyalty.

Savvy online shoppers know how to capitalize on deals and use coupons in conjunction with other offers and cash-back discounts to maximize savings. For retailers, this could mean a less profitable sale.

But marketers are ever increasing their distribution of digital coupons (another 27% vs prior year and will likely continue to grow) to meet the demand of consumers shopping online and via their mobile devices.

How can retailers offer a digital coupon strategy and still meet revenue and profit goals? Let’s find out.

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