Now, more than ever, quality shipping and handling has become not only fast — within two business days or even next-day delivery — but accessible, too. Depending on the size of your business, you won’t always have access to cheap shipping services in huge quantities, but that shouldn’t stop you from providing affordable shipping to your customers.
Shipping costs can have a huge impact on your sales. That’s because many customers factor delivery costs into their purchasing decisions. Don’t take our word for it, in fact the stats speak for themselves:
- A recent study by Statista shows that 63% of consumers abandon their shopping carts when shipping rates are too high.
- Similarly, online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. In the U.S. alone, we’re expecting to have 300 million online shoppers in 2023. That’s 91% of the entire country’s population!
- Meanwhile, merchants are providing more international service than ever before: in 2019 we saw BigCommerce merchants ship to 116 destination countries.
Translation: the world is buying online, so if you can offer discounted shipping rates, you’ll also be able to maximize your sales opportunities. A successful logistics strategy is more than a delivery experience, it encompasses the entire supply chain, from inventory, to fulfillment, customs processing, reverse logistics, and at it’s top-line, pricingvv